Challenge: Performance car marketing had grown stale, with automakers emphasizing features over emotion. For the 6th generation Camaro, Chevy wanted to bring back the thrill of the drive.
Idea: If you drive a 6th generation Camaro, you get it. The raw power behind the wheel changes you, transporting you to an exclusive state of mind. The Camaro CLCTV … IYKYK.
global hero content
The short film “Answer the Call” captured the raw thrill, style and camaraderie that comes with driving one of Chevrolet’s most iconic vehicles. The language-agnostic piece was released across all Chevy global markets.
west coast camaro club integration
To gain earned media, social reach and authenticity to the storytelling, we invited a real Camaro enthusiast club, West Coast Maros, to the shoot in the Mojave Desert. Not only did they show up with over 30 Camaros, we included them in the final scene of the film.
enthusiasts help ignite global engagement
By resonating with passionate Camaro fans from all across the globe, the content sparked a burst of views, likes, shares and positive comments, becoming one of highest positive-sentiment posts for Chevy social.
⚠️ Legal department, stop scrolling ⚠️
The following stunts performed by our stunt driving team were cut for obvious legal reasons. However, they’re just too badass not to share.
High-speed 360° spins at the edge of Los Angeles
180° turns in Lebec
Drifting through Arts District Los Angeles (and through stop signs)