When pads or tampons leak, girls tend to blame themselves instead of their faulty products. But the U by Kotex innovative new “Sleek” tampons helped prevent leaks, so girls didn’t have to blame themselves anymore. In this campaign, we empowered girls to break up with their old products.
As part of the campaign, we allowed girls to help write a breakup song by commenting on the U by Kotex Facebook page. Every week, for five straight weeks, we took the comments and created custom songs.
