Collaborating with Paramount Studios, Digital Domain and Steven Spielberg, we created a story-based game that extended the two hour film into a three-month, real-time online community experience. With daily updates and hidden codes spread across the internet, participants were encouraged to customize their own Chevy Autobot, challenge their friends and work together as a community to help Bumblebee defeat Mainframe and his army of Decepticond.
The results were outstanding, with over 250,000 registered daily players, and an average site "stick time" over 15 minutes.
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