The Tigers' Old English "D" logo embodies more than baseball, it reps Detroit pride.
While logos can build fan camaraderie, we uncovered a deeper truth: baseball unites people. With Detroit Roots, we turned cheering for the Tigers into cheering for each other, the city and the community.
The “I Root” meme generator allowed fans to personalize and share their “old English D” pride on social media. This simple and user-friendly web app (accessible via web browser) gave users the ability to enter their name, upload a photo and share their custom "#DetroitRoots” image on Instagram, Facebook and Twitter.
