Background
In 2015, Travelocity asked several top agencies to present a new brand position platform and fully-integrated marketing campaign. As part of the nine-person pitch team, we knew we had to break them out of the sea-of-sameness in the online travel agency category.
Brand Truth
Travelocity believes in empowering travelers to get the most out of their trips.
Travelocity believes in empowering travelers to get the most out of their trips.
Cultural Insight
Most travelers want transformational experiences, but online travel agencies are only seen as a transactional tools for getting to and from a destination.
Most travelers want transformational experiences, but online travel agencies are only seen as a transactional tools for getting to and from a destination.
Desired Experience
Don’t just book a trip, see the world differently with the help of Travelocity.
Don’t just book a trip, see the world differently with the help of Travelocity.
The Idea: Wander Wisely
An entirely new brand positioning was launched with a fully integrated marketing campaign. From high-level brand creative to highly targeted retail promotions, from a reimagined booking experience to pre-travel CRM, Travelocity had one clear message: Wander Wisely.
The campaign featured Travelocity’s world-famous Roaming Gnome imparting "A Little wisdom" to travelers at every turn, motivating and empowering them to experience the world differently.
CAMPAIGN HIGHLIGHTS
LAUNCH VIDEO
PRINT AND programmatic DIGITAL AD EXAMPLES
WEBSITE REFRESH
G-NOME TRAVEL PROFILE APP
