In late 2013, Cadillac asked us to relaunch their iconic American brand to better compete with other luxury automakers. For years, their major owned brand properties—including site, social, catalog and CRM—had been an afterthought. This had to change. Because even the best advertising can’t offset a bad consumer experience.
Over the course of a year, we reimagined every major piece of communication to feel more luxurious. Below are some of the spec designs we did for their print ads.
My Role:
Group Creative Director
Creative Team:
Mike Brooks, ACD
Marguerite Adragna, ACD
Luke Palushaj, Design Director
Bob Pokrywka, ACD
Adam Burkett, ACD
Brett Warkentien, ACD
Brian Paynter, Sr Copywriter
Jaime Perry, Sr Copywriter
Sean Perry, Sr Copywriter
Jessica Bush, Sr Art Director
Chris Everhart, Sr Art Director
Bryan Durco, Sr Art Director
Laura Pewinski, Art Director
Jessica Ashburn, Art Director
Kelsey Webster, Jr Copywriter
Leah Kane, Jr Copywriter
Collin Magin, Jr Copywriter
Andrew Zelley, Jr Art Director
Lauren Bunker, Intern Copywriter