In a world of rapid tech evolution, human ingenuity still drives progress.
In The Human Race, we explored this tension with a race between man and A.I., brought to life with real-time vehicle customization powered by Epic Games Unreal Engine. Premiering at GDC, it showcased the relentless spirit of Chevrolet innovation and won global acclaim.
A unique visual identity system was developed to help Chevrolet resonate with a tech-forward, gamer audience.
