Fear and stigma around periods and feminine health keep young women in the dark, but knowledge is power.
With Generation Know, we helped U by Kotex break taboos with an empowering social movement. Documentaries, activations and limited edition products gave girls the confidence to own their health — and the conversation.
key results (first three months)
+1.6 million site visits
+87,000 user-created and shared content
+200% increase in social mentions
+17.8% sales increase
Awarded a Gold Effie
+87,000 user-created and shared content
+200% increase in social mentions
+17.8% sales increase
Awarded a Gold Effie
As a symbol of knowledge and power around vaginal health, we developed a U by Kotex "I know" bracelet, available for free to women of all ages.
The initiative launched with mega influencer Khloé Kardashian and the Girls for a Change organization.
Four influencers led the charge and were featured in U by Kotex documentary-style content that challenged taboos around vaginal health.
On UbyKotex.com, the influencers empowered visitors to participate in specific projects to change the narrative around vaginal health.
This user-created and shared online content, along with U by Kotex digital media, created a flood of content that sparked conversation, busted myths and empowered young women to join a generation of empowered women.
